Building up some cool stuff!
Visual Merchandising is one of the extremely important pieces to the retail sales puzzle. If someone sees something in a package, do they have the imagination to see what could be done with it? What makes a bike just sitting in there in a rack appealing? (Other than it’s awesomeness of being a Fisher) People love stories; telling them, listening to them, being just involved in them. A proper display tells a story … so that’s what we aimed to do on Thursday.
We started out in our Mountain Bike section and halved one of our bike displays. It makes a good starting canvas for what we have planned.
All we had to go on was basically a piece of scrap paper with some shakily-drawn lines on it that somehow resembled bikes, and even some North-shore styled stunts. I come from a drafting background so I will admit that I was a little wary of this whole idea beginning out like this. Measure twice, cut once is not just a rule, it’s a way of life. O’Donnell, on the other hand, had the vision and as you can see, Andrew and I were a little cautious about it all.
It should be noted that if you cut something wrong, just make sure you have spare pieces and you can totally cut things right. (Somehow we only made a mistake on the original posts for support … everything else was perfect after that!)
The project started coming together, a frame was built to support everything. The image in the background definitely served as an inspiration to build it to this scale.
We laid down our baseboards for support. Now we have a platform all ready to go.
Andrew and Matt started up with the construction of the bridges, it was starting to come together.
Interim picture, things are coming along nicely.
We added in a second bridge heading the same direction; the two obstacles came together to share a common exit point. Ferns and real logs now can make up the rest of the decoration process. The display is done! It’s missing character though – how often does stuff stay looking new when it’s outdoors being ridden all the time?
The most important thing that I was able to contribute to this whole project was the color choice in the wood stain. I will say that it brought the whole display together, and it really makes it look like a real free-ride obstacle that you’d find out in the woods. After an entire day of building, we had our story. We’re waiting on a couple bikes to place on top still that fit in better. We are getting special signs made for the display, and adding in tree stumps as well. All in all, a fantastic – UNIQUE – display here at our store.
Remember earlier when I mentioned the original plans being drawn out and how we didn’t really measure a thing? Well, the final product looked exactly like the drawing. Position of the bikes, angles of the bridges … everything. I still can’t believe it.
We have some more projects in the idea phase right now. Makes you want to try out a 29er though, doesn’t it?